2008: A Look Back |
In 2008, expanded its product line to include the ReActive, with a new, more aggressive thread design, and focused its resources on building a well trained customer service staff and outside sales force in North America. Implant Direct clearly established itself as the "Cost Containment" leader in the Dental Implant Industry with ads that compare prices. We proudly present this look back at our accomplishments during the year. |
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Our Customer Support Center, established in Santa Clarita, California, a suburb of Los Angeles, was staffed with 14 customer service and technical sales representatives by the end of 2007. In 2008, we expanded this operation, taking over the second floor in the front section of this new building, allowing us to add 18 more cubicles. This brought the total head count to 32 technical sales people plus managers and IT personnel. In December 2008, an additional contiguous 2500sq ft was added for a large lecture room and making space for expansion to 42 customer service representatives. Using state-of-the-art order management and telecommunications equipment, this service center will continue to provide unparalleled technical support and customer service to our constantly expanding customer base that is expanding at a rate of about 500 new accounts each month.
During 2008, Implant Direct hired an experienced VP of Sales for North America and grew our sales force from 5 to 25. Our inside technical sales representatives are assigned, by region, throughout the United States and partnered with a Regional Sales Representative wherever possible, for better service to our customers. We have established a toll-free phone service for our US and Canadian customers. Dentists around the world can correspond by email for a quick response to their technical questions. Our offices in Europe are establishing a similar model of in-house technical and sales support for customers and distributors.
Implant Direct - The Cost Containment Leader
Expansion Of Manufacturing Capacity
In anticipation of increased demand for the new products we will launch in the early part of 2009, Implant Direct has expanded its manufacturing capacity by adding two new CNC machines for a total of 28. We sold approximately 200,000 implants in our second year of operation, and with our lights-out manufacturing and expanded capacity, Implant Direct can assure its existing and new customers a broad product line of 12 different systems without backorder issues.
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Our Team Approach page is designed to promote increased education and communication for dentists working in a team for placing and restoring implants. Every Oral Surgeon and Periodontist should read "The Changing Reality of the Team Approach" to better understand how to take back control of your referral sources and become more competitive in your market. In this section of our web site, you will find form 'Thank You' letters that are product specific for each of our implants. These letters, which can be customized for your office letterhead, contain direct links to the correct restorative procedure videos for the placed implant. The letters also contain links to the correct prosthetic pages on our shopping cart, making the entire process of product selection quick and easy. To visit the Team Approach section of our website, click here.
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The ReActive Tri-Lobe implant combines a Nobel Replace compatible Tri-Lobe connection, an evenly tapered body for increased stability in soft bone and a round apex to guide the implant along the path of the prepared socket without deviation. The round apex also facilitates sinus elevation through the socket without tearing the membrane. In addition, the ReActive offers double-lead threads for faster insertion, micro threads for reduced stress in the critical crestal bone region and progressively deeper threads for increased surface area. The ReActive implant was added to Implant Direct's family of Tri-Lobe implants (RePlant and RePlus) following the introduction of the Nobel Active implant because Implant Direct believes that Nobel Biocare clinicians should not have to change platforms just to get deeper threads. With ReActive offering All-In-One packaging with a fixture-mount that can be used as a transfer and shortened to serve as a fully preparable abutment, dentists considering use of the Nobel Replace or Nobel Active implants can enjoy a 70% cost savings compared to Nobel Biocare's list prices for comparable components. Nobel Biocare is advertising the Nobel Active as "The Implant of the Future" in spite of the fact that it uses a lead-in bevel/internal hex connection developed by Dr. Niznick in 1986 (US Pat. #4,960,381 - Expired 2007), we believe that the "Implant of the (Nobel Customer's) Future" is the ReActive implant from Implant Direct.
ReActive Dental Implants are now available for ordering world-wide.
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In 2008, Implant Direct has once again raised the bar for dental implant companies doing business on the Internet. We have prepared and posted informative and thought provoking high-quality streaming videos to further enhance our online support and customer education commitments. Thousands of professionals world-wide have attended Dr. Niznick's lecture on "The Changing Realities Of Implant Dentistry". Recognizing the importance of this lecture which challenges the conventions of modern implantology, Dr. Niznick has created an online version of this lecture. We recommend that you view the entire lecture (1.5 hrs) in the order presented, but you can easily jump to a specific chapter or topic using the embedded navigator on the right-side of the screen.
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Dr. Niznick's 2008 Lecture Tour
| FEB 07 - Las Vegas |
MAY 20 - Baden Baden |
AUG 27 - Sacramento |
| Mar 05 - Tel Aviv |
MAY 21 - Milan |
AUG 28 - San Jose |
| MAR 21 - Midway |
MAY 22 - Athens |
SEP 22 - Queens |
| APR 07 - Vancouver |
MAY 23 - Tel Aviv |
SEP 23 - Staten Island |
| APR 08 - San Francisco |
MAY 26 - Zurich |
OCT 06 - Hartford |
| APR 22 - San Juan |
MAY 27 - Sofia |
OCT 07 - Boston |
| APR 28 - Calabasas |
MAY 28 - Krakow |
OCT 13 - Salt Lake City |
| APR 29 - Santa Clarita |
MAY 29 - Warsaw |
OCT 14 - Edmonton |
| MAY 06 - Englewood |
JUN 02 - Washington |
OCT 15 - Saskatoon |
| MAY 09 - Toronto |
JUN 19 - Minneapolis |
OCT 16 - Winnipeg |
| MAY 13 - London |
JUN 24 - Calgary |
DEC 03 - Arlington Heights |
| MAY 14 - Amsterdam |
JUL 30 - Atlanta |
DEC 04 - Chicago |
| MAY 15 - Berlin |
JUL 31 - Houston |
DEC 05 - Markham |
| MAY 19 - Dusseldorf |
AUG 26 - Las Vegas |
DEC 06 - Montreal |
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Dr Niznick Establishes Implant Direct EU Office In Zurich, CH Headed By Two Former Straumann Executives
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Click on image to read Dr. Niznick's Biography |
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Implant Direct EU
Zurich Office Interior
Dr. Niznick @ Warsaw, PL
Distributors Meeting 2008 |
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2009: A Look Forward |
SwissPlant™: The SwissPlant System represents the first line of implants designed for insertion at tissue-level, bone-level or anywhere in between. This is demonstrated in our surgical video. We anticipate that the 4.1mmD and 4.8mmD SwissPlant implants will be available in January 2009 with the other 3 diameters to follow in the second quarter of 2009, along with the Legacy+ and GoDirect implants. These two SwissPlant diameter implants, along with the 4.8mmD implant with the 6.5mmD platform will offer surgical compatibility with Straumann's drills in soft bone with an additional drill required for dense bone. The platforms for these three surgically compatible implants are also prosthetically compatible with the same octagon and 8 degree lead-in bevel. The SwissPlant 4.8mmD and 6.5mmD platforms also have an internal square for engagement by the color coded fixture-mount for insertion. The fixture-mounts also serve as transfers and can be shortened for use as the final 5.5mm high straight abutment with snap-on transfer capabilities. In addition, the SwissPlant System provide a 3.3mmD implant with a 3.7mmD and 5.7mmD implant with the 6.5mmD platform, all available in 5 lengths including a short 6mm implant. The SwissPlant implants include micro-threads and progressively deeper flat-based (Straumann) threads first developed for the ReActive implant, providing increased surface area for increased stability in soft bone.
Legacy+™: The Legacy+ System is the second generation of the Legacy implants, both offering the popular lead-in bevel/internal hex connection developed in 1986 by Dr. Niznick (US. Pat. # 4,960,381 expired 2007). The broadened line of Legacy abutments are compatible with the Zimmer Dental Screw-Vent as well as the BioHorizon's and MIS implants with the "Niznick" internal connection. The Legacy+ incorporates the micro-threads and progressively deeper, flat based threads of the ReActive implant, providing greater surface area for increased stability in soft bone. Legacy+ will offer the industry's broadest options of diameters (6) from 3.2mm increasing every 1/2mm to 5.7mm and in lengths from 6mm to 16mm (6mm implant not shown below). Unlike the current Legacy System which has an aluminum frictional fixture-mount, the Legacy+ implants are mounted on color coded titanium fixture-mounts designed for use as transfers and to be shortened for use as final abutments with pre-prepared margins.
GoDirect™: The GoDirect System provides the industry's first one-piece dental implant designed to interface with Zest Anchor Company's popular Locator Attachment™. It will be available in 3mmD and 3.7mmD diameters for insertion with our Spectra-System and Zimmer Dental's Screw-Vent drills as well as in 3.5mmD and 4.3mmD for insertion with our RePlant and Nobel Biocare's Replace drills. These implants will be available in 10mm, 11.5mm and 13mm lengths with 2mm and 3.5mm collar heights. In addition, the implant is internally threaded to accept ball and screw-receiving abutments if the treatment plan changes years later. The concept of using two free-standing implants to retain a lower overdenture was first introduced by Dr. Niznick in 1982 with the Core-Vent System. This is now considered "standard of care" by the American College of Prosthodontists. The GoDirect one-piece implant is the latest addition to the Application Specific Spectra-System, offering implant, abutment, transfer and retentive cap all for only $150, approximately the same price of the Locator Abutment, Transfer and Attachment sold by Implant Direct and many other companies.
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Implant Direct prides itself on having developed the most intuitive, easy to use and informative web site in the dental implant industry. Our online shopping cart, streaming lecture and surgical/prosthetic videos, industry pricing and feature comparisons and 3D implant animations have set the standard for providing the highest caliber technical support coupled with a simple and powerful web site. However, we also recognize that the dynamics of e-commerce require constant improvement to embrace the latest technological trends. Towards that end, Implant Direct has begun development on its next generation online ordering system.
Some of the new and exciting features include:
- An all-in-one ordering platform. From a single implant ordering page, you can select healing collars, transfers and analogs, compatible abutments and surgical instruments without having to jump from page to page. You can even order different implant lengths and diameters from the same implant family without having to search.
- A true multi-lingual, multi-currency store that will automatically detect your country of origin and adjust your currency and language accordingly
- Our enhanced back office application, designed to work directly with our web store, will enable our technical sales personnel to have at their fingertips all of the tools to quickly and effectively answer any questions you may have and alert you of promotions and product enhancements based on your ordering history.
Look for the premiere of our new web store in Q1 2009. |
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Implant Direct's Team Approach To Implant Dentistry has revolutionized communications between the oral surgeon and the restoring dentist by providing a clear and concise method to convey treatment information enriched with multimedia links to our library of surgical and prosthetic videos. The next logical step is to provide our customers with the ability to perform online case charting with group collaboration capabilities.
Click to Chart Demo
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Only one Introductory Offer is provided per dentist, dental office, group practice or partnership regardless of whether the dentist(s) practice in multiple locations. The only exception is that dentists having bought implants from Implant Direct prior to January 1, 2009 and who have already taken advantage of one of our Introductory Offers are also eligible for the ScrewIndirect offer.
Customers can order ONE of these Introductory Offers online by clicking on the appropriate "ORDER NOW" button, or call
1-888-649-6425 (1-888-NIZNICK) to speak with a Technical Sales representative.
* Logos represented are the trademarks of Nobel Biocare, Zimmer Dental, Straumann ITI, Biomet 3i, AstraTech and BioHorizons respectively
Locator Attachments™ are a registered trademark of Zest Anchors, Inc. |
