Nobel Biocare Disseminates False And
Misleading Information About Implant Direct In An Attempt To Preserve
Its Canadian Sales And High Prices
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To Canadian Customers of Implant Direct and Nobel Biocare:
Implant Direct will sell over 100,000 Nobel compatible implants
in 2009. Nobel, in an attempt to recapture some of this lost
business while sustaining its high prices, instituted a strategy
to discredit Implant Direct in Canada. Ms. Adele Fussi, a
disgruntled former Implant Direct employee, used Implant Direct's confidential information to instigate a
Health Canada investigation while negotiating for a high paying position with Nobel Biocare. According to a Sworn Declaration, Ms. Fussi related that her job with
Nobel would entail, "..spend(ing) time with all of Nobel's sales
managers, targeting Implant Direct's key accounts, and teach(ing)
Nobel's employees how to best use the cracked vial cap
information to sell against Implant Direct." She filed a misleading report with Health Canada that
resulted in an investigation and ultimately a recall of only
7 implant vials with a micro-crack on the cap. This cosmetic
blemish
DID NOT effect the sterile seal of the package and Implant Direct has received the Official Recall
Completion Notice from Health Canada. Ms.
Fussi, is currently being sued by Implant Direct and the extent of her actions and Nobel's involvement are detailed in a
WRIT OF SUMMONS, filed with the Supreme Court of British Columbia.
The investment community seems to be showing
concern about Nobel's potential implant recall due to packaging
issues as evidenced by a drop in Nobel's stock price of almost 16% from September 29 through October 29.
This represents a substantial asset value loss during a period
where Straumann's stock remained flat. Hiring Ms. Adele
Fussi may be Nobel's most expensive acquisition and the fiasco
created by Nobel's strategy of trying to discredit Implant
Direct instead of competing with it on the basis of product
features, innovations, benefits, value and customer service may have
contributed to
substantial changes in the management of the company.
President, Implant Direct LLC
702-494-8474
www.implantdirect.com
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Vancouver: 1408 West. 8th Ave # 204 Vancouver, BC V6H 1E1 Canada, Phone: 604-730-1337
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